So, you’ve spent huge amounts of time on your business idea, products and now you are ready to tell the world you are open for business.
There is lots to do and the chances are you try and do it all yourself.
Not only can this be stressful, but also very time consuming – we know, we’ve been there!
Content strategy and copy are probably the last things you think about shelling out cash for as you start to get your fledging business off the ground.
Often copy is just bunged together and thrown onto your website and into your marketing material. Well, as long as the website and graphics look impressive, that will do, hey?
BUT please, just stop one minute and have a think.
Do your words on your website, brochures, leaflets tell people in a nutshell who you are and what you are selling?
Do you have key messages and are they consistent?
Do you relate to your target audience?
Is your spelling and grammar correct?
Are the benefits of your services clear?
Do you have a call to action?
Copywriting is not just about putting words on paper
Get your words wrong and not only will the thousands you’ve shelled out on an all singing, all dancing website or brochure be wasted, but it can give people a poor impression of your brand.
So, what should you do?
A. Do it yourself and get a copywriter to give it a health check, if you are on a tight budget.
B. Hire a copywriter to provide a full service. Day rates range from £250 to £1,000 per day, but if you are looking for a return on investment, this is your best bet.
C. If your start-up has literally no cash to spare, then spending some time learning the craft of copywriting through specific training courses is probably your best option.
But, here’s some basic tips to make sure your start up communicates well.
1. Ensure brand messages communicate exactly what you are about. What are the first three things you want people to think about when they see your name/logo?
2. Are those key words used throughout your copy?
3. Avoid using long words and strip out any jargon, unless it is absolutely necessary.
4. Keep sentences short and pithy.
5. Include a call to action.
At Decorum PRandCopy, we are copywriting specialists and trainers, providing tailor made workshops from 2 hours to a full day.
How does a Start up 121 workshop, specifically geared to helping start-ups like you sound? You’ll learn the basics of copywriting.
Doing it all yourself could be a waste of your time, and fail to give you a return of business.