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So, what is the big deal with words anyway?

 Rudyard Kipling said “Words are, of course, the most powerful drug used by mankind”. While, Aldous Huxley reckoned “Words can be like X-rays if you use them properly — they’ll go through anything. You read and you’re pierced.” And, these two literary greats summed it all...
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Why does your business needs good copy? Read On.

Copywriting – the art of writing to sell your products and services and create brand awareness. It is something that a lot of small business owners would say they think they can do well – After all, most will have at least a GCSE English under their belt. So it will...
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